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NEVES Modern is a made-up modern art museum in which I had the task of working with a partner and creating a logo, wayfinding system and signage for a building of our choice. In this following presentation, I wanted to put my creative process on display each step of the way.
NEVES Modern is a made-up modern art museum in which I had the task of working with a partner and creating a logo, wayfinding system and signage for a building of our choice. In this following presentation, I wanted to put my creative process on display each step of the way.
For the thumbnail sketches, my classmate and I decided to work on them together. My sketches on the left hand side took a variety of different approaches including implementing braille (3), making use of the Fibonacci spiral (9), or even dividing a single line into the initials of the logo (12). When brainstorming, my classmate decided he liked 7 and tried making his own interpretation of it.
For the thumbnail sketches, my classmate and I decided to work on them together. My sketches on the left hand side took a variety of different approaches including implementing braille (3), making use of the Fibonacci spiral (9), or even dividing a single line into the initials of the logo (12). When brainstorming, my classmate decided he liked 7 and tried making his own interpretation of it.
The final logo used the circular shape that I had used in my thumbnail (#7 Left Side) and adopted the negative space used by my classmate (#7 Right Side).
The final logo used the circular shape that I had used in my thumbnail (#7 Left Side) and adopted the negative space used by my classmate (#7 Right Side).
The alternate formats were created as a logo that could be used in situations in which the main logo was not suitable.
The alternate formats were created as a logo that could be used in situations in which the main logo was not suitable.
The wayfinding I had to work on mostly by myself and when designing it, I decided I wanted to implement the same elements I used in the final logo and install them into the wayfinding system.
The wayfinding I had to work on mostly by myself and when designing it, I decided I wanted to implement the same elements I used in the final logo and install them into the wayfinding system.
The wayfinding system was further polished into this final rendition in which the icons are less busy and have a more cohesive look across the board.
The wayfinding system was further polished into this final rendition in which the icons are less busy and have a more cohesive look across the board.
I took on the responsibility of picking out the building as well as mocking up what the signage would look like on said building. The sign was added and the building had some color correction done entirely in Photoshop.
I took on the responsibility of picking out the building as well as mocking up what the signage would look like on said building. The sign was added and the building had some color correction done entirely in Photoshop.
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